In this Digital CxO Leadership Insights video interview series, Amanda Razani speaks with Eitan Cohen, CEO of TechSee, about the digital transformation of customer help experiences, using multimodal AI and augmented reality.
Transcript Text
In this Leadership Insight series, Amanda Razani interviews Eitan Cohen, CEO of TechSee, about the company’s approach to improving customer service experiences through the use of AI and augmented reality (AR). Eitan explains that TechSee’s mission is to simplify tech support by integrating visual perception into customer interactions, allowing users to show their issues via mobile devices rather than describe them verbally. This process leverages the SoFi AI platform, which facilitates a quicker and more effective troubleshooting experience for both customers and service providers. Eitan highlights how TechSee’s technology is revolutionizing industries like telecommunications and home appliances, helping reduce the need for technician visits and significantly improving customer satisfaction by empowering individuals to solve tech issues on their own.
Eitan goes on to describe the broader potential of combining AI and AR, envisioning a future where devices like smartphones and home systems will use visual AI to guide users through everyday tasks. He emphasizes the importance of creating customer experiences that are simple enough for anyone to use, from tech experts to non-technical individuals. Eitan also discusses the rapid return on investment that companies see when implementing TechSee’s platform, citing use cases where companies reduce technician dispatches and improve efficiency. Finally, he touches on the future of AI in customer service, stating that while fears around AI exist, when properly managed, it has the potential to significantly enhance human capabilities and improve daily life.
