The first law firm built on artificial intelligence doesn’t have mahogany desks, or a downtown office suite. But it does have algorithms, client-specific “brains,” and a promise to make legal work faster, cheaper, and smarter.
Eudia, a Palo Alto-based AI startup, announced on September 3, 2025 the launch of Eudia Counsel, which it calls the world’s first AI-augmented law firm. The firm operates under Arizona’s Alternative Business Structure program, a regulatory model that allows non-lawyers to co-own legal practices — a rare framework that opened the door for technology companies to consider legal delivery.
The launch was the centerpiece of the 2025 Augmented Intelligence Summit in Brooklyn, New York, where executives also rolled out an expanded “AI for Good” initiative aimed at lowering barriers to legal access. Together, the moves push forward a vision of lawyering where AI is not just a sideshow tool.
“Most legal departments have lost control of their budgets and their knowledge,” said Omar Haroun, Eudia’s chief executive. “Eudia Counsel is the first AI-native law firm built to help companies regain control of their knowledge. Every legal task completed through the platform doesn’t just deliver an outcome—it makes the team smarter.”
In an interview with Sierra Ventures in February, 2025, Mr. Haroun said that AI will help take the “drudgery” out of the legal field, and will be a natural part of the work flow, to allow people who are doing seemingly endless hours of legal work to focus on more strategic activities, including pro-bono work. Sierra Ventures is an early investor in Eudia.
“We couldn’t be more excited to partner with Omar and the Eudia team as they pioneer a new category of legal intelligence,” said Managing Partner Tim Guleri. “At Sierra Ventures, we’re proud to back visionaries like Omar, who are redefining industries, creating tangible value for customers, and building market-leading companies. The legal industry is finally getting the innovation it deserves—and Eudia is leading the charge.”
Eudia Counsel launches with two main offerings: AI-assisted mergers and acquisitions work, and AI-augmented contracting. In mergers and acquisitions, the platform can scan thousands of documents at once, flagging risks and surfacing issues lists specific to a deal. Clients like DHL and Graybar have already tested the technology, paired with seasoned counsel who provide the final sign-off. In contracting, Eudia draws from a client’s history to speed up reviews, applying redlines automatically while attorneys ensure compliance. Stripe and Airbnb are among the early adopters.
The system learns as it goes. Each task adds to a client-specific “Brain” — a proprietary intelligence engine that captures institutional memory, legal preferences, and strategic context. Over time, the brain compounds in value, producing faster insights and more consistent decisions.
Eudia isn’t totally pushing aside human attorneys, rather it embeds them alongside AI. The firm is advised by high-profile legal veterans, including Dan Mascaro, former chief legal officer at Progressive, and David Onorato, former general counsel at the Royal Bank of Canada. The company says this hybrid model blends machine efficiency with the judgment only experienced attorneys can offer.
Eudia’s design is geared to a broader mission: making legal systems more accessible. “AI has the power to dramatically improve access to justice,” said David Van Reyk, Eudia’s co-founder and chief operating officer. “We’re investing in that future now—committing time, technology and supporting legal access.”
The initiative centers on four priorities: reducing financial and practical barriers to legal help, enabling social and economic mobility, scaling inclusive legal practices, and supporting entrepreneurship in underrepresented communities. Eudia said its product team and legal arm will provide free or subsidized access to the platform for underserved groups. The company is also seeking a long-term Arizona-based partner to anchor the work, hinting at a pilot that could later expand nationwide.
The timing may be seen as shaky to some. Lawyers are famously risk-averse, and the profession has been slow to embrace automation beyond e-discovery tools. And there is still the issue of regulation. Arizona and Utah allow ABS structures, but most states have not.
But Eudia’s gamble could mark a turning point for the legal industry. The company is betting that its mix of human expertise and AI horsepower will appeal to corporate clients tired of ballooning legal bills, and to individuals facing financial calamity and mountains of legalese with unexpected litigation.
The Augmented Intelligence Summit is, according to organizers, “dedicated to defining how AI enhances, not replaces, expert decision-making in regulated industries. It brings together the most forward-thinking legal and tech leaders who are pioneering the next era of enterprise AI—focusing on how the human-plus-AI combination creates game-changing competitive advantage for organizations navigating complex regulatory environments.”
