Nicola has over 20 years experience in B2B and B2C enterprise commerce, supply chain and logistics technology. She holds a BA in History and Politics from Macquarie University and is a founding member of the Product Marketing Alliance. Born and raised in Australia, Nicola has worked most of her career in the greater NYC area. When asked to describe the first 24 hours of the Newport to Bermuda sailboat race in 2002, she replied, "imagine trying to sleep in a washing machine."