Dr Michael Welch OBE founded Blackcircles.com, the worlds’ 1st ‘click to fit’ online tire retailer in 2002, selling the business to Michelin in 2015. In 2019, Michael turned his attention to the US tire market with his new venture, Tirescanner.com. The website serves as a platform for brick and mortar tire retailers who are looking to compete with pure players for a share of the US online market. With an initial launch in Florida in 2019, Tirescanner.com has gone on to build a national network showcasing the very best of brick & mortar retail stores and mobile installation vans across the United States.
In 2021 Tirescanner merged with Tirebuyer.com to create one of America’s largest online tire retailers with over 11,000 installers across the USA. Bringing together Tirescanner’s strategy and expertise with TireBuyer’s scale the aim is to create the countries leading online tire experience.