Snowflake Inc. has a travel advisory for the industry: A new AI data cloud.
The company’s AI Data Cloud for Travel and Hospitality, announced Tuesday, combines its data platform, AI functions and industry-specific solutions for airlines, hotels, cruise lines, and travel technology providers to harness data and AI to improve operations and customer experiences.
Snowflake said it has designed the service to bring five-star quality to personalized, privacy-focused marketing campaigns; optimized bot and Interactive Voice Response performance with preemptive messaging to reduce churn; modernized customer data management to enhance customer retention and engagement; boosted routes and networks, thereby simplifying operations management, improving turn efficiencies and enhancing crew coordination; and maximized maintenance, repair and overhaul workstreams, thus fine-tuning forecasting, dynamic pricing and ancillary revenue streams.
“The travel and hospitality industry is at a pivotal moment, with AI and data-driven insights becoming critical for success,” Whitnee Hawthorne, global head of travel and Hospitality at Snowflake, said in a statement.
Customers Hyatt Hotels Corp., JetBlue Airways Corp., American Airlines, Booking.com and Tripadvisor Inc. have collaborated with Snowflake to develop an industry-specific cloud that lets them enter a new era of data- and AI-fueled growth, according to Snowflake.
With Snowflake, Hyatt has raised its ability to make data-driven decisions and automate aspects of its business, according to Raymond Boyle, Hyatt’s vice president of data analytics and strategic insights. “From guest preferences to functional decision management, Snowflake empowers us to advance care and further enhance the guest experience,” Boyle said in a statement.
“[Snowflake] unifies our enterprise analytics, marketing and customer insights, providing the data foundation for our AI initiatives,” Rahul Todkar, head of data and AI at Tripadvisor, added. “Moreover, Snowflake has revolutionized how we collaborate with other brands in the ecosystem, allowing secure data sharing that benefits both our business and the broader travel industry. This comprehensive approach has not only streamlined our operations but also opened new avenues for growth and partnership.”
