Jeffrey Hammond is a software industry veteran, with more than 3 decades spent building software, marketing software products, and advising ISVs and enterprise clients. As Head of WW ISV Product Management Transformation, Jeffrey helps software product management leaders leverage Amazon's cloud services to accelerate product delivery, create new revenue streams, reduce technical debt, and optimize operational costs. Before joining Amazon, Jeffrey was a leading technology industry analyst at Forrester Research focused on cloud-native technologies, dev-ops, developer engagement and software development best practices. Before Forrester Jeffrey spent a decade running product development and marketing teams at Rational Software and IBM.