Chris is a technology industry veteran with two decades of experience building and scaling enterprise retail, automotive, telco and SaaS businesses. In addition to his role as President & COO of the Avayler business, Chris is MD of Halfords Mobile Experts, leading the service operations and strategy for the business. Prior to Halfords, Chris spent many years in strategic and commercial leadership roles in the UK and Globally. At Avayler, Chris drives the business strategy, enterprise penetration and product innovation with a clear focus on delivering customer-centric technology.