For decades, Martin Scorsese has stood as the high priest of cinema. He is the director who gave us the gritty realism of Taxi Driver, the operatic violence of “Goodfellas,” and the elegiac brushstrokes of “The Irishman.” More than a filmmaker, the 83-year-old Oscar winner is Hollywood’s most revered historian—a man who speaks of celluloid with a religious fervor and fiercely defends the preservation of the human art form.
Which is why the film world felt a collective jolt when Scorsese appeared in a slick promotional video for Black Forest Labs.
The Oscar-winning auteur behind “Raging Bull” hasn’t just dipped his toes into the controversial waters of artificial intelligence (AI); he has signed on as an official adviser to the tech startup. In the video, Scorsese is seen using the company’s FLUX generative AI technology to sketch out a storyboard of a medieval street, lauding the algorithm’s “cinematic intelligence.”
For a man who has spent seven decades sketching his own storyboards by hand, Scorsese framed the move as a natural progression.
“Cinema is a young medium, only around 125 years old, so we have to be open to how it can evolve,” Scorsese said in a statement to The New York Times. For him, the tool bridges a chronic gap in the creative process. “There’s always been this problem of how do you communicate what you see in your head to your cast and crew. There are some things you have to see and feel.” He noted that he previously embraced innovation through the 3-D tech of “Hugo” and the digital de-aging of “The Irishman.”
But to the people who build Scorsese’s cinematic worlds, this evolutionary leap feels like a plunge off a cliff.
The Art Directors Guild (ADG) Local 800, a union hit hard by recent Hollywood industry contractions and bleeding nearly 15% of its membership since 2022, fired back with a scorching open letter. They accused the legendary director of “turning his back” on the very artists who helped cement his legacy.
“To think their professional contributions can be mimicked or outshone by generative AI, which is built on work likely stolen from them and many other artists from around the world, is a betrayal of the collaborative nature of cinema,” the union said. The ADG argued that bypassing the input of human illustrators, set designers, and production designers in favor of an algorithmic shortcut effectively champions job displacement under the guise of progress.
The backlash reverberated across indie Hollywood. Director Boots Riley took to X (formerly Twitter) to cynically speculate on the partnership, guessing that tech investors threw “a gang of money” at the elder statesman. Riley added that Scorsese likely “feels like ‘AI’ will fall on its face anyway, so he doesn’t give a f—.”
Whether a calculated financial move or a genuine curiosity about the intersection of technology and storytelling, Scorsese’s partnership marks a profound paradigm shift.
The ethical debate over generative AI — which trains itself on copyrighted works without consent, credit, or compensation — is no longer confined to Silicon Valley or background tech labs. It has reached the highest echelons of cinematic royalty.
If a purist like Scorsese can be swayed by the convenience of a prompt, the future of the human-driven art department looks increasingly fragile. For a labor force fighting to keep its footing in a changing industry, the betrayal stings deeply: the call isn’t just coming from inside the house; it’s coming from the director’s chair.


