Qualitest North America

Adapting to change is critical for organizations that want to continue to grow and be successful. Transformation serves as the bridge to cross new technological horizons, navigate market shifts, respond to customer demands and comply with regulatory frameworks. Beyond these surface-level benefits, transformation holds the promise of streamlined processes, removal of inefficiencies and increased productivity.


Yet, the process of transformation tends to be ripe with its unique set of issues. When organizations decide they want to change, they often encounter a paradox we’ve aptly termed “the watermelon effect.” Let’s take a watermelon: Green on the outside, but concealed beneath its surface lies red. Similarly, organizations might showcase outward success, the metaphorical “green light,” but lurking within are issues and defects that escape easy detection, or in other words the “stop light.” For those of us in quality assurance (QA), this analogy captures the essence of challenges we see companies face during transformational processes.

Essentially, embracing change encompasses more than just adopting new tools and technologies. It’s really about fostering a mindset of innovation, venturing into uncharted territories, and seizing growth prospects that defy norms. When done well, often meaning intent has to be very clear from the beginning, transformation – at its core – empowers organizations to incubate a culture of creativity and becomes the breeding ground for innovative products, services and business models.

Confronting Transformational Challenges Head-On

Embarking on digital transformation unveils challenges and pain points that organizations have to address along the way. Among these challenges, the budget has to be there. There simply won’t be success without it, as every transformation will cost quite a bit in the beginning. If cost saving is the ultimate goal, then your company won’t be able to go through the process of transformation.

Inefficient testing processes also come to mind as one of the largest issues. Inefficient testing processes not only prolong the time required to bring products to market but also hinder the organization’s agility to respond to market dynamics. As we know, transformation is marked by a quest for speed and efficiency. Yet, this urgency must be balanced with inclusive deliberation. Consideration must be extended to the diverse workforce – encompassing office-based, remote, and hybrid employees – ensuring that the benefits of transformation are accessible to everyone within the company.

In traditional transformation consulting, organizations often rely on conventional methods like Excel templates and interviews to illuminate their path. These methods often fall short of providing a holistic view. Disparities emerge between perspectives of senior leadership, commonly found in the C-suite, and those of junior personnel immersed in QA or DevOps. Bridging this divide requires a nuanced approach that reconciles these differing viewpoints.

To Automate or Not to Automate: Transformation Dilemmas

A big aspect of transformation hinges on automation, specifically in the realm of testing. Organizations often believe they’ve automated their testing processes effectively, only to find a “watermelon effect” at play. This phenomenon is symbolic of inadequate testing effectiveness, DevOps immaturity, and QA gaps. Addressing false positives emerges as a pivotal facet of a successful transformation.

Additionally, the emergence of defects later in the testing cycle poses a significant challenge. Such late-stage revelations disrupt the testing timeline and hinder efficient development. Shifting the focus to early stages, like the code development phase, becomes paramount to circumventing these issues.

The Role of Transformation Consulting

To surmount these challenges and chart a course toward growth, organizations increasingly turn to transformation consulting. Transformational consulting serves as a compass guiding organizations through substantial and sustainable changes in operations, culture, and strategic direction. It facilitates the creation of strategies, plans, and a state of readiness for large-scale transformations, enabling organizations to enhance performance, adapt to evolving market conditions, and achieve long-term objectives.

The journey commences with a comprehensive assessment, shedding light on the organization’s current status across people, processes, technology and culture. Essential questions like “why undertake this assessment?” and “what are the critical challenges to address?” steer this phase. A roadmap delineating the transformational journey, complemented by a blueprint of necessary solution capabilities, emerges from this assessment. This roadmap acts as a guiding star, pointing the way to the desired end state.

Following the assessment, a deep dive into the current state is undertaken, identifying tools for automation. This process emphasizes creating an ideal toolset conducive to automation. With a holistic evaluation of people, processes, technology and culture, organizations then proceed to industry benchmark comparisons and contextual recommendations. This phase encompasses a broad spectrum, accommodating diverse organizational needs, from DevOps to quality engineering.

The C3 Approach: Where Transformation Unfolds

Central to this transformational paradigm is the C3 approach, harnessing AI/ML to orchestrate the components of Cognitive, Converse, and Confirm.

This approach unearths transformational insights, bolstered by the following components:

  • Cognitive: We don’t just talk to humans, we talk to the data in the system. Many AI/ML models embark on an exhaustive analysis of requirements, test cases, test runs, and application logs, culminating in comprehensive insights.
  • Converse: Yet, there are advantages to talking to other employees and leadership. Feedback forms, surveys, and interviews are rolled out, penetrating the organizational culture to unearth underlying issues, challenges, and gaps that data alone may not unveil. Leveraging a suite of models, insights are validated via these interactions.
  • Confirm: Existing documentation, repositories, and test tools undergo scrutiny to identify resistance to standards. This step illuminates governance initiatives and highlights potential gaps.

The C3 approach intertwines insights from interviews and data insights, serving as a compass to ascertain actual perspectives and facts. As data from diverse models converges, recommendations surface, guiding optimization for authentic digital transformation.

The Promise of the C3 Approach

The C3 approach offers distinct advantages over traditional methods, including:

  1. Enhanced efficiency: By pinpointing inefficiencies, the C3 approach steers businesses toward streamlined processes, curbing wastage, and enhancing productivity. This translates into tangible cost savings and improved profitability.
  2. Elevated customer experience: The C3 approach delves into customer insights, propelling the formulation of strategies to enhance customer journeys. This, in turn, fosters heightened loyalty, satisfaction, and retention rates.
  3. Greater agility: Organizations embracing the C3 approach cultivate agility and adaptability, enabling them to navigate shifting market conditions, evolving customer demands, and industry trends. This positions them as nimble competitors poised to seize emerging opportunities.
  4. Cultivating innovation: Innovation flourishes under the aegis of the C3 approach, nurturing novel products, services, and business models that invigorate market presence.
  5. Empowered workforce: By creating an engaging and empowering work environment, the C3 approach nurtures higher employee satisfaction, productivity, and retention.

Navigating Tomorrow’s Business Landscape

The C3 approach is a valuable tool for organizations looking to improve their operations, enhance the customer experience, foster innovation and drive growth. Through a collaborative approach, organizations can identify areas for improvement, develop tailored strategies, and implement effective solutions. By embracing this approach to transformation consulting, organizations can become more agile, while avoiding the “watermelon effect” of digital transformation.