Mobile App Divide Narrows in the Digital Age

Mobile App Divide Narrows in the Digital Age

At the core of any digital business transformation initiative are the developers that build an application and the marketers that drive its adoption. As such, the relationship between these two groups is a critical element of any successful strategy. Fortunately, a survey of 100 application developers and 102 application marketers and product owners conducted by […]

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Citizen Developer Armies Need Discipline

Citizen Developer Armies Need Discipline

Providers of backend enterprise applications are almost naturally given to making bellicose statements about how they have automated every conceivable process so there is no need to build any type of customized application. Fortunately, most Digital CxOs know better which is why there are now more custom applications than ever. Most of those applications are […]

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