Laura Buzin is a seasoned B2B tech marketer and the Content Specialist at k-ecommerce, a B2B online commerce and payment solution. She has extensive expertise in SaaS marketing and specializes in developing strategic marketing campaigns, developing high-performing, informative content, and helping businesses reach their target audiences. Buzin believes that while marketing tactics may not be unique, the right words and visuals can set a brand apart, empower sales teams, and shape a lasting reputation.