
About the Author: Durga Krishnamoorthy
Durga Krishnamoorthy is a digital product leader with 11+ years of experience in eCommerce and FinTech, specializing in product strategy, growth, and monetization. As Sr. Product Manager and Head of Market Research – Retail Consulting at Cognizant, she drives $50M+ revenue platforms for Fortune 500 clients like Kroger. A published author (Springer Nature), speaker (IEEE), and WomenTech Ambassador, she bridges business innovation with AI-driven product excellence. Durga holds dual master’s degrees from Carnegie Mellon and Anna University, and mentors through ADPList, Pushfar, and WomenTech.
Gamifying Growth: XP Points, Store Credits and Growth-Driven Loyalty Programs
By Durga Krishnamoorthy|2025-07-05T10:09:15-04:00July 7, 2025|