As Senior Vice President of Data & Analytics at Persistent Systems, Bidish Sarkar focuses on delivering strategic analytics solutions that drive business transformation and value for customers. With over 21 years of experience in the industry, Bidish has deep expertise in managing executive relationships and building service lines. His background spans the pharmaceutical value chain, with a focus on sales and marketing analytics, multi-channel marketing, and digital strategy. Bidish also has hands-on experience with advanced technologies like big data, machine learning, and natural language processing.